TwinsAI + Attio CRM: A New Standard for Sales Conversations
We’re excited to announce a direct integration between TwinsAI and Attio CRM. This update allows every call to begin with meaningful context, giving your AI assistant access to the kind of details your top sales reps depend on like past conversations, deal stages, and behavioral trends.
Why Sales Calls Often Miss the Mark
Too often, sales calls begin without enough information. A rep dials, scrambles to recall previous interactions, and ends up delivering a generic message that fails to connect.
While auto-dialers helped increase efficiency, they did little to improve relevance. Prospects noticed, and engagement rates declined.
What Changes with This Integration
With Attio connected to TwinsAI, your calls are informed from the start.
Before the call:
- TwinsAI displays key details such as company size, recent activity, deal status, and internal notes directly within the app using Attio data.
- Reps can quickly review customer insights before dialing.
During the call:
- A trained Voice AI initiates the conversation, referencing company-specific details and gauging interest.
- If the prospect is interested, a real person can take over seamlessly, making the handoff natural.
After the call:
- Key points and next steps are captured automatically.
- Call notes, transcriptions, recordings, and sentiment analysis are synced in real time to Attio.
Beyond Data Syncing: Context That Drives Action
This integration goes beyond simple field syncing. It helps make every call more effective.
- Lead Prioritization: TwinsAI pulls your prioritized list directly from Attrio and it seamlessly turns into the dialing list.
- Caller Insights: When you start dialing, a full view of prior activity is displayed within the App. This will be your Attio Activities view displayed within the TwinsAI Desktop App.
- Real-Time Updates: Any new details mentioned on the call are logged automatically in Attio.
- Follow-Up Scheduling: Follow-ups can be triggered directly from Attio, as data is structured to activate automations.
Why This Integration Matters Now
Sales teams are working in an environment where buyers expect both speed and relevance. Generic outreach no longer resonates. Each call needs to deliver value immediately, and that starts with context.
By connecting TwinsAI with Attio, your team can:
- Eliminate the research gap before each call
- Ensure follow-ups are timely and based on real conversations
- Rely on consistent data capture without manual effort
This is not just a convenience, it’s foundational to building trust and accelerating deal cycles. As conversation volume increases, tools that can understand and act on what’s said will define the future of sales.
Whether you're handling inbound interest or driving outbound engagement, this integration helps your team show up better prepared every time.
Setup Takes 5 Minutes
- Open your TwinsAI dashboard and link your Attio account.
- Go to AutoDialer. You will see your synced Attio lists.
- Sync your contact lists.
- Start dialing.
Your existing Attio workflows will remain unchanged.
Who Benefits
- BDRs & SDRs: Start each call with relevant context.
- AEs: Understand deal stages and recent engagement in real time.
- Sales Managers: Get visibility into team activity through real call data.
- Marketing Teams: See which campaigns convert into productive conversations.
Secure, Fast, and Built for Scale
- Security: OAuth 2.0 and encrypted data access
- Performance: Real-time syncing with no delays
- Compliance: Built-in support for DNC filtering and disclosure requirements
Frequently Asked Questions
Will it slow down our team?
No. It streamlines prep work and automates data entry.
Can we use custom fields in Attio?
Yes. The integration supports custom field mappings.
Will it disrupt our current automations?
No. Your existing flows continue to run as configured.
Getting Started
- Start with a small group of reps
- Use a list of engaged leads for testing
- Adjust based on early feedback
- Scale as results become consistent
Why We Built This
TwinsAI users wanted more context going into each call. Attio’s flexible structure made it possible to go deeper than traditional CRMs ever could.
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What’s Ahead
We’re actively developing:
- Objection-based routing
- Coaching insights from live call patterns
- Predictive suggestions for optimal follow-up timing
This release marks the beginning of a smarter, more responsive era in sales technology.
To activate the integration:
Visit TwinsAI > Settings > Integrations > Attio. The setup wizard will walk you through the process.
For assistance, contact our support team.
How to Configure Attio and TwinsAI Integration
