HighLevel + TwinsAI Integration: Combining Email Campaigns with AI-Powered Voice Outreach

We're excited to announce the launch of TwinsAI’s new integration with HighLevel, now available for all users. This partnership connects HighLevel's robust campaign management system with TwinsAI's AI voice outreach technology, providing sales teams with a powerful combination of email and voice touchpoints backed by automation.

What This Integration Solves

Sales teams often operate with disconnected systems - managing email campaigns in one platform while handling voice outreach in another. This creates data silos, manual work transferring information between systems, and incomplete visibility of prospect interactions.

The HighLevel-TwinsAI integration addresses these challenges by:

• Automatically syncing contact lists between platforms
• Streamlining the workflow from email to voice outreach
• Capturing call outcomes directly in HighLevel contact records
• Maintaining a complete interaction history across channels

HighLevel: Your Marketing and Sales Command Center

HighLevel serves as a comprehensive platform that unifies your marketing campaigns, contact management, and sales workflows. For those not familiar, HighLevel provides:

• Centralized contact management with detailed history tracking
• Multi-channel campaigns (email, SMS, etc.)
• Pipeline management and opportunity tracking
• Automation tools that trigger actions based on contact behavior

HighLevel excels at nurturing campaigns and managing prospect relationships. Previously it had a gap on the phone outreach side - this is where TwinsAI comes in, by directly facilitating AI-powered voice outreach.

TwinsAI: Intelligent Voice Outreach

TwinsAI provides an AI-powered calling platform that dramatically improves outbound voice efforts with:

• Instant phone connections, doubling the conversation rate with prospects
• Natural-sounding AI voices that are cloned from the sales people operating the software
• Seamless, real-time handoffs from the AI twin to the live human salesperson
• Advanced conversation handling responds to common questions and objections
• Call disposition data (outcomes, next steps) is captured automatically
• Calls are transcribed and analyzed for insights
• Personalized voicemails are left for prospects that don’t answer

The platform handles the mechanics of voice outreach while providing valuable data about each interaction. With this integration, that voice data now flows back into your HighLevel system.

How the Integration Works in Practice

Let's walk through a typical workflow to illustrate how these systems work together:

1. List Creation in HighLevel

You maintain your prospect database in HighLevel, segmenting contacts based on criteria like:

• Industry
• Company size
• Previous engagement
• Pipeline stage

2. Email Campaign Execution

Using HighLevel, you deploy email nurture campaigns to warm up prospects with valuable content. The system tracks:

• Open rates
• Click-through rates
• Replies
• Engagement scores

3. Syncing High-Value Prospects to TwinsAI

Here's where the new integration kicks in. You can now:

• Create a segment of engaged prospects ready for voice outreach
• One-click sync this list to TwinsAI (manual exports/imports eliminated)
• Include relevant context data like previous touchpoints and engagement history

4. AI-Powered Voice Outreach

TwinsAI takes over the voice component:

• Conducts natural-sounding calls to your prospects
• Handles initial objections and questions
• Identifies genuine interest and qualifies prospects
• Schedules follow-ups with interested parties

5. Call Outcomes Flow Back to HighLevel

After each call, TwinsAI automatically:

• Sends the call disposition back to HighLevel (interested, not interested, call back later, etc.)
• Updates the contact record with the interaction
• Adds call transcripts to the prospect's history
• Triggers appropriate follow-up workflows based on call outcomes

Practical Examples: Creating Effective Cross-Platform Workflows

Here are three specific workflows you can implement immediately with this integration:

Example 1: The Engagement Escalation Flow

Goal: Move interested email readers to voice conversations

1. In HighLevel, create a segment of prospects who've opened at least 3 emails and clicked on pricing-related content
2. Deploy a "Would you like more information?" email with a clear call-to-action
3. Sync engaged contacts (opened email, clicked link) to TwinsAI
4. TwinsAI places calls, introducing itself as following up on the prospect's interest
5. Call outcomes flow back to HighLevel:
   
   • Interested prospects are tagged for sales rep follow-up
   • "Not ready" responses trigger a nurture campaign
   • "Not interested" contacts are removed from active outreach

Example 2: The Re-Engagement Pipeline

Goal: Revive stalled opportunities

1. Create a HighLevel segment of prospects who engaged previously but went quiet
2. Send a "We've added new capabilities" email highlighting recent developments
3. Sync contacts who engage with this re-engagement email to TwinsAI
4. TwinsAI calls with a specific focus on new features or solutions
5. Based on call outcomes flowing back to HighLevel:
   
   • Prospects expressing renewed interest enter a high-touch sales sequence
   • Those citing timing issues receive a scheduled check-in in 3 months
   • Contacts citing specific objections receive targeted objection-handling content

Implementation: Getting Started

Setting up the integration requires minimal technical effort:

1. Ensure you have active accounts with both HighLevel and TwinsAI
2. Login to TwinsAI
3. Go to Settings -> Integrations
4. Click Connect
5. Login with your HighLevel Credentials

Once connected, the list synchronization and disposition reporting happen automatically, creating a seamless workflow between your email and voice outreach efforts.

Measuring Success

With both systems working together, you gain new metrics to track:

• Multi-channel engagement rates (how prospects interact across email and voice)
• Channel preference insights (which prospects respond better to which medium)
• Conversation conversion rates (how many AI calls lead to sales opportunities)
• Full-funnel visibility (complete prospect journey from first touch to conversion)

These insights help refine both your email messaging and your voice scripts for continuous improvement.

Next Steps

The HighLevel-TwinsAI integration is available starting today for all subscription levels. To get started:

1. Log into your TwinsAI account
2. Navigate to Settings -> Integrations
3. Select HighLevel and complete the connection process

For detailed implementation assistance, both support teams are available to help you configure the integration for your specific needs.

By combining HighLevel's email campaign capabilities with TwinsAI's intelligent AI voice outreach, your sales team can create more touchpoints with less manual effort, leading to more consistent follow-up and ultimately, more closed deals.

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