Making Your Outreach Sequences Come Alive: TwinsAI Integration

We're thrilled to announce the official integration between TwinsAI and Outreach! After working closely with sales leaders like you, we've created a seamless integration that transforms your existing Outreach sequences into an intelligent auto-dialing powerhouse.

If you're already using Outreach to manage your sales sequences and prospect lists, you know how powerful it is. But what if your carefully crafted sequences could automatically trigger perfectly timed phone calls? That's exactly what our new TwinsAI integration delivers, built specifically for busy sales leaders like you.

What This Integration Means for Your Sales Team

Let's be honest: the last thing your team needs is another tool that requires manual data entry or complex workflows. That's why we focused on making this integration work seamlessly with what you've already built in Outreach.

Why We Built This Integration

We talked to sales leaders who love Outreach but were frustrated with:

• Managing phone calls and tasks separately from their sequences
• Manually exporting lists to dialers
• Updating call outcomes in multiple systems
• Missing the right moment to call prospects

Our integration eliminates these pain points by turning your Outreach setup into a smart dialing engine powered by TwinsAI.

How It Fits Into Your Existing Workflow

Your team keeps working in Outreach exactly as they do today. The difference? When a call task appears in a sequence or a contact is added to a sequence, TwinsAI automatically syncs the contact that is ready to be dialed. When the call completes, TwinsAI updates Outreach with the outcome. It's that simple.

Key Capabilities at a Glance

• Automatically sync of contacts, lists, and sequences
• Smart dialing with AI twins, based on your Outreach task timing
• Real-time outcome updates back to Outreach
• Retention of all your existing workflows and processes

Getting Started with the Integration

Don't worry – we're not asking you to rebuild anything. Here's what you need to get started.

Prerequisites: What You'll Need from Outreach

Before you begin, ensure you have:

• Admin access to your Outreach instance
• API keys enabled (we'll guide you through this)
• At least one active sequence with call tasks or contacts
• A basic understanding of your current prospect lists

The 5-minute Setup Process

1. Log into TwinsAI and navigate to Settings (top right)
2. Click on the Integration Tab
3. Select "Connect Outreach"
4. Login to your Outreach instance if you’re not already logged in
5. Once connected, you'll see "Connected" status

Syncing Your Outreach Data with TwinsAI

Data sync is the heart of this integration, and we've made it practically invisible to you.

Which Data Gets Synced Automatically

• Contact information (name, phone, company)
• Call task timing from your sequences
• Call disposition and notes back to Outreach

Managing Your Calling Workflows

Here's where things get interesting – and way easier for your team.

How Sequences Translate to Call Campaigns

Each sequence with call tasks becomes a smart campaign in TwinsAI. When a prospect hits a call step:

1. TwinsAI queues the call for optimal timing
2. The rep’sAI twin dials everyone in that sequence and hands over live calls with your prospects seamlessly to the rep
3. Call outcome flows back into Outreach instantly

Task Automation from Outreach to TwinsAI

No more manual task creation. Your Outreach call tasks automatically appear in TwinsAI with all relevant context. Your reps see one unified view of who to call, when, and why.

Handling Call Outcomes and Feedback Loops

Every call result triggers the appropriate action:

• Connected calls update Outreach fields and move prospects to next step
• No-answers can trigger retry logic based on your rules
• Voicemails generate follow-up tasks automatically
• Custom outcomes map to your specific workflow needs

Real-Time Updates Between Platforms

No more data silos. Everything talks to everything else.

How Call Outcomes Update Your Outreach Records

Every call creates a detailed activity log in Outreach including:

• Call duration and outcome
• Prospect responses and sentiment
• Next recommended actions
• Custom field updates based on conversation

Automated Task Completion and Note Syncing

When calls complete, your tasks close automatically. Notes from TwinsAI appear in Outreach as if your rep typed them – but with more consistency and detail than manual entry.

Triggering Follow-up Actions Based on Call Results

Smart sequences react to call outcomes:

• Successful calls trigger email follow-ups
• No-answers initiate retry sequences
• Custom outcomes trigger specific workflows you define

Maximizing Your Integration: Best Practices

Get the most from your new superpowers.

Structuring Your Sequences for Optimal Dialing

• Place call tasks at strategic points
• Use TwinsAI call insights to adjust timing
• Create separate sequences for different buyer personas
• Test and refine based on real results

Data Hygiene Tips for Better Connectivity

Clean data makes everything work better:

• Archive inactive prospects
• Regular list maintenance

Scaling Your Outbound Efforts Smartly

Start small, then grow:

• Begin with one team or few sequences
• Monitor results and adjust
• Expand to other teams gradually
• Use success metrics to justify expansion

What's Next: Future Integration Features

We're just getting started.

Upcoming Enhancements

On our roadmap:

• Advanced AI for optimal call timing
• Integration of sentiment analysis
• Custom workflow builder
• Enhanced reporting suite

Remember, this integration isn't about adding complexity to your workflow. It's about making what you've already built in Outreach work more seamlessly and smarter for your team. Your sequences become more powerful, your data stays clean, and your reps spend more time in conversations with prospects instead of managing tools.

Ready to make your Outreach sequences come alive? Let's get started.

‍