TwinsAI + Close CRM: A Smarter Way to Power Sales Conversations

At TwinsAI, our mission is simple: help sales teams have more conversations that turn into revenue. That’s why we’re excited to announce our new integration with Close.com, the CRM built for high-velocity inside sales teams.

Close has long been a favorite among startups and growth-stage companies for its intuitive design and built-in calling system. But as many sales leaders know, the native dialer in Close is designed for one-to-one conversations, not the kind of parallel outreach required for serious AI cold calling campaigns. That’s where TwinsAI comes in.

With this integration, Close users can now supercharge their outreach by combining Close’s clean, CRM-first experience with TwinsAI’s parallel AI-powered calling.

Why TwinsAI + Close?

Sales teams choose Close because it’s purpose-built for fast-moving inside sales. Its focus on calls, emails, and pipeline management makes it easy to onboard reps and get them productive quickly. But when it comes to outbound calling, many teams hit a ceiling.

• Close’s native dialer is sequential. Reps dial one number at a time, which is fine for follow-ups but inefficient for cold outreach at scale.
• TwinsAI enables parallel calling. Instead of waiting for each number to connect, our system dials multiple prospects at once, routing only live answered calls to reps or AI.

The result: teams running cold outreach in Close can dramatically increase live conversations without burning time on unanswered dials.

In fact, TwinsAI customers regularly report 6 to 11x increases in call volume and 4 to 6x more meetings booked. By bringing this power into Close, we’re making sure sales teams can push more opportunities into their pipeline without sacrificing the CRM workflow they already know.

How the Integration Works

We built this integration to be fully two-way. That means you don’t just pull data from Close, you also push insights back in, ensuring the CRM stays the single source of truth.

1. Pull in lists directly from Close Sales managers can build Smart Views, filters, or lead lists in Close and send them directly into TwinsAI for calling campaigns. No messy CSV exports or third-party sync tools required.

2. Run parallel outreach with TwinsAI Once a list is loaded, TwinsAI takes over; launching parallel dials, connecting live calls to AI or reps, and handling voicemails and bad numbers automatically.

3. Push call data back into Close After each call, TwinsAI sends everything back into Close in real time:

• Full transcripts of the conversation
• Summaries highlighting key moments
• Follow-up tasks to keep reps on track

This means that even though your outbound motion is powered by TwinsAI, your team still lives in Close, with every activity logged and searchable.

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Benefits for Sales Teams

Adding TwinsAI into Close gives sales teams a significant performance edge:

• More conversations, fewer wasted dials. Parallel calling ensures reps spend their time on live conversations, not ringing phones.
• Always-on CRM sync. Every transcript, summary, and task lives inside Close, keeping your data clean and usable.
• Scale without adding headcount. AI-driven outreach makes it possible to increase pipeline without hiring more SDRs.
• Seamless adoption. Because reps don’t have to learn a new CRM, managers can layer TwinsAI on top of existing workflows with minimal friction.

In short, this integration is designed to help sales teams break past the ceiling that comes with traditional one-to-one dialing, while keeping Close as the central hub for customer data.

Real-World Example

One of our customers, a real-estate investment company uses Close with a 3-person outbound team. Before starting to use TwinsAI’s AI powered cold calling platform, each rep was only making 200-240 dials per day; and with a sub 3% connection rate. The team was only engaging in 300 to 400 live conversations a month - after spending hundreds of hours dialing.

With TwinsAI, those same reps are now each dialing over 2,000 numbers a day – without spending extra hours on the phone. Additionally, with TwinsAI’s Instant Connect technology, their connection rate has increased by 70%, leading to 250 to 300 live conversations PER DAY! 

More conversations equates to more meetings booked, more properties acquired, and a higher return on investment in both the CRM and the sales team itself.

Getting Started

If you’re already a Close customer, connecting TwinsAI takes just a few minutes. Once the integration is enabled, you’ll be able to:

• Select leads and contacts directly from Close to power TwinsAI campaigns
• Launch AI-powered parallel calling sequences
• Automatically log outcomes, transcripts, and follow-ups back into Close

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For teams already relying on Close as their CRM, this integration provides an instant way to upgrade outbound calling without disrupting the workflows your reps are used to.

Closing Thoughts

Close has earned its reputation as one of the best CRMs for startups and fast-growing sales teams. TwinsAI was built to help those same teams scale outbound calling in a smarter, more efficient way.

By combining the two, you get the best of both worlds: a CRM designed for inside sales, and an AI-powered calling platform that ensures your reps spend their time on live conversations that move deals forward.

If your team is ready to see how this integration can expand pipeline and improve productivity, sign up for a free trial today!