TwinsAI Launches Two Way Integration with Zoho CRM

At TwinsAI, our mission is simple: help sales teams have more conversations that turn into revenue. That's why we're excited to announce our new integration with Zoho CRM, one of the world's most trusted and comprehensive customer relationship management platforms.

Zoho CRM has long been a favorite among businesses of all sizes for its flexibility, customization options, and robust feature set. But as many sales leaders know, while Zoho offers powerful workflow automation and data management, traditional outbound calling remains a time-intensive bottleneck. That's where TwinsAI comes in.

With this integration, Zoho CRM users can now supercharge their outreach by combining Zoho's comprehensive CRM capabilities with TwinsAI's AI-powered parallel calling.

Why TwinsAI + Zoho CRM?

Sales teams choose Zoho CRM because it's a complete platform that scales with their business. Its extensive customization, workflow automation, and analytics make it ideal for companies looking to optimize their entire sales process. But when it comes to outbound calling, many teams hit a ceiling.

Traditional calling is sequential. Reps dial one number at a time, which is fine for follow-ups but inefficient for cold outreach at scale.

TwinsAI enables parallel calling. Instead of waiting for each number to connect, our system dials multiple prospects at once, routing only live answered calls to reps or AI. Our goal is to maximize the number of time sales reps spend engaged in active conversation - parallel calling helps us achieve this.

The result: teams running cold outreach in Zoho CRM increase live conversations from 8-12 minutes per hour, to over 45 minutes per hour, without burning time on unanswered dials.

In fact, TwinsAI customers regularly report 6 to 11x increases in call volume and 4 to 6x more meetings booked. By bringing this power into Zoho CRM, we're making sure sales teams can push more opportunities into their pipeline without sacrificing the CRM workflow they already know.

How the Integration Works

We built this integration to be fully two-way. That means you don't just pull data from Zoho CRM, you also push call insights back in, ensuring the CRM stays the single source of truth.

1. Pull in lists directly from Zoho CRM

Sales managers can use Zoho's custom views, filters, or lead lists and send them directly into TwinsAI for calling campaigns. No messy CSV exports or third-party sync tools required.

2. Run parallel outreach with TwinsAI

Once a list is loaded, TwinsAI takes over, launching parallel dials with AI voice agents that sound remarkably human. Your AI assistant initiates conversations, qualifies prospects, and handles objections naturally. When a prospect shows genuine interest, the call can be seamlessly taken over by a live rep, or the AI can complete the entire conversation and even schedule meetings directly on your calendar.

3. Push call data back into Zoho CRM

After each call, TwinsAI sends everything back into Zoho CRM in real time:

• Full transcripts of the conversation
• Key qualifying data carefully highlighted
• AI-generated summaries highlighting key moments
• Sentiment analysis to gauge prospect interest
• Call recordings for quality assurance
• Automated tasks for follow-up actions

This means that even though your outbound motion is powered by TwinsAI, your team still lives in Zoho CRM, with every activity logged and searchable.

What Makes This Integration Different

Unlike basic dialer integrations, the TwinsAI + Zoho CRM connection brings intelligence to every call:

• AI Voice Agents That Sound Human: Your prospects interact with AI assistants trained on your best scripts, handling objections and qualifying leads with natural conversation flow.
• Smart Calendar Integration: When a prospect is ready to meet, your AI can access your calendar and schedule appointments on the spot, eliminating the back-and-forth that often loses deals.
• Instant Form Responses: Utilizing TwinsAI’s Sales Autopilot - no lead will ever go uncalled. As soon as a form is submitted to Zoho, your TwinsAI Sales Autopilot will call and qualify the lead before scheduling an appointment.
• Contextual Conversations: TwinsAI pulls relevant contact data from Zoho CRM before each call, ensuring your AI agent references the right details about company size, previous interactions, or deal stage.
• Instant Connect Technology: Our advanced dialing system increases connection rates by up to 70%, getting more prospects on the line when it matters most.

Benefits for Sales Teams

Adding TwinsAI into Zoho CRM gives sales teams a significant performance edge:

• More conversations, fewer wasted dials. Parallel calling ensures reps spend their time on live conversations, not ringing phones or listening to voicemails.
• Always-on CRM sync. Every transcript, summary, sentiment score, and call recording lives inside Zoho CRM, keeping your data clean and usable for reporting and automation.
• Scale without adding headcount. AI-driven outreach makes it possible to increase pipeline without hiring more SDRs. Call 5 times as many prospects with the same SDR.
• Seamless adoption. Because reps don't have to learn a new CRM, managers can layer TwinsAI on top of existing workflows with minimal friction.
• Intelligent follow-up. With sentiment analysis and AI-generated summaries, your team knows exactly which leads to prioritize and what messaging resonates.

In short, this integration is designed to help sales teams break past the ceiling that comes with traditional one-to-one dialing, while keeping Zoho CRM as the central hub for customer data.

Real-World Impact

One of our customers, a real-estate investment company, uses Zoho CRM with a 3-person outbound team. Before starting to use TwinsAI's AI-powered cold calling platform, each rep was only making 200-240 dials per day, with a sub-3% connection rate. The team was only engaging in 300 to 400 live conversations a month after spending hundreds of hours dialing.

With TwinsAI, those same reps are now each dialing over 2,000 numbers a day without spending extra hours on the phone. Additionally, with TwinsAI's Instant Connect technology, their connection rate has increased by 70%, leading to  over 100 live conversations PER DAY!

More conversations equates to more meetings booked, more properties acquired, and a higher return on investment for  both the CRM and the sales team itself.

Getting Started

If you're already a Zoho CRM customer, connecting TwinsAI takes just a few minutes. Once the integration is enabled, you'll be able to:

• Select leads and contacts directly from Zoho CRM to power TwinsAI campaigns
• Launch AI-powered parallel calling sequences with voice agents
• Enable AI calendar scheduling for seamless meeting booking
• Automatically log outcomes, transcripts, sentiment, and recordings back into Zoho CRM

For teams already relying on Zoho CRM as their platform, this integration provides an instant way to upgrade outbound calling without disrupting the workflows your reps are used to.

Closing Thoughts

Zoho CRM has earned its reputation as one of the most flexible and powerful CRM platforms available. TwinsAI was built to help sales teams scale outbound and inbound calling in a smarter, more efficient way with AI.

By combining the two, you get the best of both worlds: a comprehensive CRM platform with enterprise-grade capabilities, and an AI-powered calling platform that ensures your reps spend their time on live conversations that move deals forward.

If your team is ready to see how this integration can expand pipeline and improve productivity, sign up for a free trial today!