What a Salesforce dialer has to get right
Most "best Salesforce dialer" lists rank on features you can see in a demo. The problems you hit in month two are in the plumbing. Before the picks, here are the six questions we compared every dialer on. Use them in your own demos.
- Where does the rep dial from? A Salesforce Report, a Campaign, a list view, a Sales Engagement cadence, or a CSV upload. Dialing from a live Report means ownership, status and do-not-call flags stay current; a CSV is stale the moment you export it.
- Which object does a call land on? A completed Task is what most Salesforce activity reports read. Some vendors write to their own custom object, and Salesforce Voice uses VoiceCall records. Reports built on one do not see the others.
- How are dispositions stored? In the Task subject line, the standard Call Result field, or a custom field you map. Subject-line dispositions are easy to start with and painful to report on at scale.
- What does the install look like? A managed package from AppExchange with an embedded softphone (usually built on Open CTI), or a separate app that connects to Salesforce by signing in and syncing through the API.
- What does your Salesforce edition need? Connected dialers need API access. Nooks' own setup guide lists Enterprise, Unlimited, Developer and Performance as API editions, with Professional needing API as an add-on (Nooks).
- How many lines, and how many seats? Parallel dialing changes how many conversations a rep gets per hour. Seat minimums decide whether a team of two can even buy it.
Salesforce dialers compared
Facts below come from each vendor's own site, pricing page or help center, checked on 2026-10-22. Where a vendor does not publish something, it says "not published". We are TwinsAI, so we ranked ourselves first; every entry, ours included, gets a real trade-off further down.
| Dialer | Dialing mode | Dials from | How calls reach Salesforce | Seat minimum | Published price |
|---|---|---|---|---|---|
| TwinsAI | Parallel, up to 8 lines | Salesforce Reports or Campaigns | Calls, notes, transcriptions and outcomes synced to Salesforce | None | See dialer pricing |
| Orum | Parallel and power (up to 5 lines on its dialer page) | Salesforce reports | Writes activity to Salesforce; tagged "[Orum]" in the Task subject | 9 seats | Not published (quote) |
| Nooks | Parallel and power (up to 5 lines per its review page) | Salesforce Reports and views, or SEP sequences | Logs calls as Salesforce Tasks | 2 seats | Not published (quote) |
| Salesfinity | Parallel, up to 5 lines (Gold and up) | Salesforce, incl. Sales Engagement cadences | HubSpot and Salesforce sync | None (1 to 5 licenses by card) | Gold $249/license/mo annual |
| Kixie | Power, up to 4 lines on Multi-Line plan | Salesforce list views | Calls, recordings and outcomes as completed Tasks | Not published | Plans listed; prices did not render when checked |
| JustCall | Power on Pro; parallel up to 10 lines on SalesPro | Salesforce contacts, Sales Dialer campaigns | Tasks or Cases; disposition to Call Result | SalesPro: 2 licenses | Pro $69, SalesPro about $199 to $249/user/mo |
| Dialpad | Click-to-call and power dialer mode | Salesforce records and Sales Engagement cadences | Managed package; Dialpad Call Log custom object | Not published | Sell Advanced $59/user/mo |
| Aircall | Click-to-call; sequential Power Dialer | Imported numbers, Sales Engagement Work Queue | Aircall Voice Object; CTI dispositions | Not stated on pricing page | Professional $50/license/mo |
| RingCentral | Click-to-call | Salesforce records | Automatic call logging via AppExchange app | Not published | Requires RingCentral Advanced or Ultra |
| Salesforce Sales Dialer | Native click-to-call | Salesforce records | Native call logging | n/a | Scheduled for retirement |
If you only need the parallel dialers, our best parallel dialers roundup goes deeper on lines, CRMs and screener handling. For single-line tools, see best power dialers.
The picks, with an honest best-for
1. TwinsAI: best for SDR teams that want parallel dialing without a seat minimum
TwinsAI is an AI parallel dialer that dials up to 8 lines at once and bridges a live human to the rep in under 450ms, so the prospect does not hear dead air after "hello". In Salesforce, reps dial straight from a Salesforce Report or Campaign, and TwinsAI syncs calls, notes, transcriptions and outcomes back to Salesforce. Setup is a sign-in from Settings > Integrations; the Salesforce parallel dialing guide walks through it.
- Best for: outbound SDR teams on Salesforce that want more live conversations per hour than single-line dialing, including small teams and pilots, because there is no seat minimum.
- Also useful: each number is validated with the telecom carrier before dialing, so reps are not calling dead or disconnected numbers, and ScreenPass answers AI call screeners with the caller's real name and reason for calling.
- Trade-off: TwinsAI is a dialer, not a phone system. If you need inbound routing, IVR and a shared support line inside Salesforce, a phone system such as Dialpad or Aircall fits that job better.
- Trade-off: parallel dialing burns through a list faster. Small, hand-researched account lists are often better served by a single-line power dialer.
2. Orum: best for large, funded SDR floors that dial from Salesforce reports
Orum's integrations page says you connect Salesforce, pull in reports to start dialing, and sync data both ways. Its help center explains that Orum writes all activity to Salesforce and shows how to build a call disposition report by filtering Tasks whose subject contains "[Orum]" (Orum support). Its pricing page lists power and parallel dialing, unlimited dials and a 9-seat minimum, with no prices.
- Best for: established SDR teams of 9 or more reps on Salesforce or HubSpot that want a mature parallel dialer with coaching add-ons. See our Orum comparison.
- Trade-off: the 9-seat minimum and quote-only pricing rule out small teams. Its dialer page says up to 5 lines, while some older Orum pages say 10, so confirm the line count for your plan.
3. Nooks: best for teams that want dialing, sequencing and a virtual salesfloor in one place
Nooks connects to Salesforce by signing in from Settings > Integrations, and inherits each user's Salesforce permissions, so reps only see the reports and records they can already see in Salesforce (Nooks setup guide). Its technical overview describes logging calls as Salesforce Tasks. Its pricing page is a quote form and says Nooks integrates with HubSpot and Salesforce only.
- Best for: SDR orgs that want parallel dialing plus AI sequencing and coaching, and are happy to consolidate tools. See Orum vs Nooks.
- Trade-off: quote-only pricing and a two-seat minimum stated on its own review page, which also gives up to 5 lines.
4. Salesfinity: best for Salesforce Sales Engagement shops that want a published price
Salesfinity's pricing page shows Gold at $249 a license a month billed yearly ($299 month to month) and Enterprise at $299, with up to 5 lines and HubSpot and Salesforce sync in every license. One to five licenses can be bought by card. It has a specific Salesforce Sales Engagement integration that pulls cadence call tasks into the dialer.
- Best for: teams already running Salesforce Sales Engagement cadences who want a parallel dialer layered on top, with a price they can see before a demo.
- Trade-off: 5 lines is the ceiling, and the cheaper Silver plan dials one line at a time per its docs.
5. Kixie: best for SMB teams that want a phone system with multi-line power dialing
Kixie's Salesforce page says calls log automatically to the right Lead or Contact, recordings attach to every logged call, and call outcomes and notes appear on the record as closed Tasks. Its own admin guide recommends a custom Call Disposition field on Task for cleaner reporting, and requires Enterprise, Unlimited, or Professional with API enabled. The pricing page lists a Multi-Line PowerDialer plan that dials up to 4 lines.
- Best for: small and mid-size teams that want calling, SMS and a power dialer in one product, dialing from Salesforce list views. See our Kixie comparison.
- Trade-off: 4 lines is the ceiling, and AI human voice detection is a premium add-on.
6. JustCall: best for teams that want several dialing modes and SMS inside Salesforce
JustCall's Salesforce page describes an AppExchange app embedded through Open CTI, with calls logged to Tasks, Cases or Opportunities and the call disposition mapped to the Call Result field on Tasks. It lists Team at $39, Pro (Power Dialer) at $69 and Pro Plus at $109 per user per month. Its parallel dialer page puts up to 10 lines in the SalesPro plan at about $199 to $249 per user per month, with a 2-license minimum.
- Best for: mixed teams (sales plus support or high-volume B2C-style calling) that want power, predictive and parallel modes plus SMS on one bill. See our JustCall comparison.
- Trade-off: parallel dialing sits in a more expensive plan than the Salesforce page headline prices, and JustCall itself says its answering machine detection is tuned to roughly 75% accuracy.
7. Dialpad: best for companies standardizing on one AI phone system across sales and support
Dialpad's Salesforce listing offers click-to-call and a power dialer mode inside Salesforce, automatic logging of calls, voicemails, recordings and SMS, and cadence branching on dispositions in Sales Engagement. Its help center describes a Dialpad Call Log custom object in the Dialpad managed package (Dialpad help). The pricing page lists Sell Advanced at $59 and Premium at $79 per user per month.
- Best for: organizations that want one phone platform with AI coaching for both sales and service teams.
- Trade-off: it is not a parallel dialer, and calls that land in a custom object need their own report types.
8. Aircall: best for small teams that need a business phone and a simple power dialer
Aircall's Salesforce page offers a CTI for Lightning and Classic, an Aircall for Sales Engagement option with dispositions built into the CTI, and call data saved to the Aircall Voice Object. It requires the Aircall Professional plan and Salesforce Enterprise or Unlimited. The pricing page lists Professional at $50 per license a month, with a Power Dialer that imports up to 1,000 numbers and dials them in sequence.
- Best for: small inbound-plus-outbound teams that want a phone system first. See our Aircall comparison.
- Trade-off: the Power Dialer is sequential, one call at a time, and the Voice Object is a separate object from standard Tasks for reporting.
9. RingCentral: best for companies already on RingCentral
RingCentral for Salesforce installs from the RingCentral App Gallery or AppExchange and offers one-click calling, automatic call logging, screen pops and reporting. It requires RingCentral Advanced or Ultra and Salesforce Professional or above.
- Best for: teams whose company phone system is already RingCentral and who mainly want calls logged in Salesforce.
- Trade-off: it is a phone-system integration, not an outbound dialer; no power or parallel dialing is described on its Salesforce page.
10. Salesforce Sales Dialer: only if you already own it
Salesforce's own help pages state that Sales Dialer is scheduled for retirement and that no new features or enhancements are being added (Salesforce Help). Salesforce points customers toward Salesforce Voice instead. Existing users can keep logging calls natively for now, but it is not a sensible foundation for a new outbound program, and it does not offer parallel dialing.
Which Salesforce dialers automatically log calls and dispositions?
All ten options above log calls without the rep opening a "Log a Call" screen. They differ on the part that matters to RevOps: what record is created and where the outcome lives.
| Logging model | Who uses it (per their docs) | What works out of the box | What to plan for |
|---|---|---|---|
| Completed Task, outcome in the subject | Orum ("[Orum]" subject tag), Kixie (subject matches the disposition) | Standard Activity reports and Flow triggers on subject text | Subject-text filters break when someone renames a disposition; add a picklist field |
| Completed Task, outcome in Call Result or a custom field | JustCall (Call Result), Kixie (optional Call_Disposition__c) | Clean grouping by outcome in reports and dashboards | Someone has to own the picklist values in both tools |
| Vendor custom object | Dialpad Call Log, Aircall Voice Object | Rich call data, many fields | Needs custom report types; standard activity reports will not count these calls |
| Salesforce VoiceCall | Salesforce Voice and partners on it | Native call records inside Salesforce | A heavier telephony implementation than a standalone dialer |
TwinsAI syncs calls, notes, transcriptions and outcomes back to Salesforce. Whichever dialer you pick, decide up front which report is the source of truth for dials, connects and meetings, and make sure the dialer writes to the object that report reads. The connect rate you show your VP is only as good as that mapping.
How to choose: match the dialer to your motion
| Your situation | Start with | Why |
|---|---|---|
| SDR team of 1 to 8 reps, cold outbound, Salesforce is the system of record | TwinsAI, Salesfinity | Parallel dialing with no seat minimum; dial straight from Reports |
| SDR floor of 9 or more, budget for an annual enterprise contract | Orum, Nooks, TwinsAI | Mature parallel dialing; compare handoff speed and logging in a pilot |
| Calls run inside Salesforce Sales Engagement cadences | Salesfinity, Dialpad, Aircall for Sales Engagement | They document cadence task completion from the dialer |
| You need inbound routing, IVR and support lines too | Dialpad, Aircall, RingCentral, Kixie | Phone systems first, dialers second |
| High-volume mixed calling with SMS follow-up | JustCall, Kixie | Several dialing modes plus texting on one platform |
| You already own Sales Dialer | Plan a replacement | Salesforce says it is scheduled for retirement |
Not sure whether you need parallel or power dialing at all? Read parallel vs power dialer, then run your own list through the parallel dial connect-rate calculator to see how many conversations each approach produces.
A 50-call pilot that catches problems before you sign
Demos never show duplicate phone numbers, private sharing rules or a renamed picklist. A short pilot in your real org does. Ask for a pilot with two reps for one week and run this checklist.
- Build a messy test reportInclude Leads and Contacts, a few records that share a phone number, a few with only a mobile, and one owned by a rep outside the pilot. This is where logging goes wrong.
- Dial 50 numbersGet a mix of no-answers, voicemails, a wrong number, a gatekeeper and at least five live conversations.
- Audit every recordFor each call, check: right Lead or Contact, right Account, right owner, the outcome value, notes, and the recording or transcript link.
- Run your real reportOpen the dashboard your manager actually uses. Do the pilot calls show up, grouped by outcome, without a new custom report type?
- Test the follow-upBook one meeting and one callback. Confirm the next step (task, Lead Status change or cadence step) happens the way your process expects.
- Check permissionsHave a rep with the most restricted profile connect. If they cannot see the report or write the activity, you will find out now instead of during rollout.
If you are building the pilot list from scratch, our guide to building a cold call list covers filters, data sources and do-not-call basics, and phone number validation explains why bad numbers wreck pilot results.
Frequently asked questions
What is the best dialer for Salesforce?
For outbound SDR teams that want parallel dialing from Salesforce Reports, TwinsAI, Orum, Nooks and Salesfinity are the specialists; TwinsAI has no seat minimum, Orum requires 9 seats and Nooks 2. For a phone system with a power dialer inside Salesforce, Kixie, JustCall, Dialpad and Aircall are stronger fits.
Which Salesforce dialer automatically logs calls and dispositions?
All the dialers in this list log calls automatically. The difference is where: Orum and Kixie write completed Tasks with the outcome in the subject, JustCall maps dispositions to the Call Result field, Dialpad and Aircall use their own custom objects, and TwinsAI syncs calls, notes, transcriptions and outcomes back to Salesforce. Check which object your reports read.
Does Salesforce have a built-in auto dialer?
Salesforce has Sales Dialer, a native click-to-call tool, but its help pages say it is scheduled for retirement with no new features. It does not do parallel dialing. Salesforce now points customers toward Salesforce Voice, and most outbound teams use a connected third-party dialer.
What is the difference between a Salesforce power dialer and a parallel dialer?
A power dialer dials one number per rep at a time and moves to the next record automatically. A parallel dialer dials several numbers at once for one rep and connects the first live human. Parallel dialing produces more live conversations per hour on low-connect cold lists.
Do I need an AppExchange managed package to use a Salesforce dialer?
Not always. Some dialers install a managed package with an embedded softphone (JustCall, Dialpad, RingCentral), while others are separate apps that connect by signing in to Salesforce and syncing through the API (Nooks documents this model). Either way, your Salesforce edition usually needs API access.
Which Salesforce editions work with third-party dialers?
It varies by vendor. Nooks lists Enterprise, Unlimited, Developer and Performance, with Professional needing API access as an add-on. Kixie supports Enterprise, Unlimited or Professional with API enabled. Aircall's Salesforce page names Enterprise or Unlimited. Group and Essentials editions generally lack API access.
- 1.Salesforce, Dialer Prerequisites: Sales Dialer is scheduled for retirement, checked 2026-10-22 (2026)
- 2.Salesforce, Salesforce Open CTI Retirement: End of Life February 28, 2028, checked 2026-10-22 (2026)
- 3.Orum, Integrations (Salesforce reports and two-way sync), checked 2026-10-22 (2026)
- 4.Orum, Pricing (9-seat minimum, request pricing), checked 2026-10-22 (2026)
- 5.Orum, Salesforce Integration: Call Disposition Report Using Subject Line (2024)
- 6.Nooks, Getting Started with Salesforce (editions, OAuth, permissions), checked 2026-10-22 (2026)
- 7.Nooks, Salesforce Integration Technical Overview (2026)
- 8.Nooks, Pricing and CRM FAQ, checked 2026-10-22 (2026)
- 9.Nooks, Nooks Review (up to 5 lines, two-seat minimum) (2026)
- 10.Salesfinity, Pricing (Gold, Enterprise, up to 5 lines), checked 2026-10-22 (2026)
- 11.Salesfinity, Best Parallel Dialer for Salesforce (Sales Engagement integration) (2026)
- 12.Salesfinity, Salesfinity Docs (Silver plan dials one line) (2026)
- 13.Kixie, Salesforce integration (automatic logging, outcomes as closed Tasks), checked 2026-10-22 (2026)
- 14.Kixie, How to Automate Call Logging in Salesforce (admin configuration) (2026)
- 15.Kixie, Pricing (Multi-Line PowerDialer up to 4 lines), checked 2026-10-22 (2026)
- 16.JustCall, JustCall for Salesforce (Open CTI, Tasks, Call Result, plan prices), checked 2026-10-22 (2026)
- 17.JustCall, Parallel Dialer (up to 10 lines, SalesPro pricing, 2-license minimum), checked 2026-10-22 (2026)
- 18.Dialpad, Dialpad + Salesforce integration listing, checked 2026-10-22 (2026)
- 19.Dialpad, Field mapping for Dialpad Call Activity in Salesforce (2026)
- 20.Dialpad, Plans and pricing (Sell Advanced and Premium), checked 2026-10-22 (2026)
- 21.Aircall, Salesforce integration (CTI, Voice Object, plan requirements), checked 2026-10-22 (2026)
- 22.Aircall, Pricing (Professional plan, Power Dialer), checked 2026-10-22 (2026)
- 23.RingCentral, RingCentral for Salesforce (install and requirements), checked 2026-10-22 (2026)
Spend your reps' day on conversations, not ringing phones.
TwinsAI parallel-dials up to 8 lines at once, validates every number with the carrier before it rings, and bridges a live prospect to your rep in under 450ms. It works inside HubSpot, Salesforce, Close, Attio, Outreach, Zoho and HighLevel, with no seat minimum.