Sales cadence
A sales cadence is a planned sequence of outreach touches, such as calls, emails, and messages, spaced over time to reach and engage a prospect. It defines how many touches happen, in what order, and on which days.
Because most prospects do not respond to a single touch, a sales cadence (also called a sequence) structures persistent, multi-channel follow-up so reps stay consistent without manual guesswork. A typical cadence might combine calls, emails, and social touches across one to three weeks. Voice is usually the highest-impact channel in a cadence but the most time-consuming, which is why teams pair a sequence builder with calling automation. TwinsAI's AI SDR can execute the call steps of a cadence autonomously, keeping every touch on schedule and improving speed to lead.
TwinsAI is an AI voice agent that runs outbound sales calls end to end: it dials, qualifies, and books meetings, then warm-transfers a human when it matters.
Book a 20-min demo →